CHAPTER 1

forward

The idea behind the Rox brand was to transcend the world of volleyball apparel by fusing performance and function with trendy and fashionable style.

A team of current and former volleyball players created the brand itself. Players that believe in the idea of a uniform being perfectly functional yet stylish enough to keep up with the ever changing fashion trends.

Rox found Greenhouse because they needed to get their product out there but had a broken website, literally broken.  They needed edge and glam, yet to communicate form and performance of a great product.

CHAPTER 2

the solution

Razzle Dazzle. Greenhouse was totally inspired and jazzed about helping ROX.  We have a client that wanted edge, sexy, slick, hip and super functional—just like their products. We were given great photography, a very hip client, and the creative freedom to finally get ROX the website they needed to get their apparel out to market. They needed a website that would not only allow them to build their brand and an interactive community around their culture, but also needed a full e-commerce module.  So we built the site on a blogging platform and integrated Foxy cart.  It’s the Greenhouse (well Mark & Greg) way to add some of our own customized code, and now the site allows customers to order individual product/apparel or buy for their whole team.  Show us your Rox!

CHAPTER 3

examples