CHAPTER 1

forward

Family owned and operated business since 1954, Peninsular Pest Control prides itself on the team of bonded service professionals who provide customers with treatment for the thousands of pests who make a home in your home or business.

Peninsular Pest Control offers a full range of residential and commercial services including pest control, lawn maintenance and termite treatment.

Peninsular came to Greenhouse for help with the creative execution and production around their media buy campaign, yet when we rolled up our sleeves and got in there we said, wait a minute.  We can absolutely do that…and we can do one better if you’ll let us. Let us help you strengthen the communication of your brand, as some know you as Peninsular and some know you as the Critter Gitter. Ah ha, we magically put ‘em together.

CHAPTER 2

the solution

Our approach was to marry the two identities into one, while creating a retro style that said, “we’re experts and friendly too.”  Once we got to really know this client, prior to even executing any creative direction, we found they have been here for generations, they are rooted here, they are very good at the service they provide, and most of all they are just really good, friendly peeps.  We immediately had a vision for a Leave it to Beaver-esque direction.  It would bridge the gap between the loyal generation of customers that watched those kinds of shows as a kid, and the younger generation who would still relate and think, wow that’s really cool.  Seeing as they have been a business in Jacksonville since 1954, the retro colors, style and illustrations came to life in a way that we were able to stretch across all mediums. It’s funny how being genuinely nice, and truly great at what you do, can really set you a part from the competition.

CHAPTER 3

examples