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12/10/2009

Effectiveness of Branding: Our Recent Lid Launch

This is a great testimony for Greenhouse, but more importantly showcases the impact that a brand and image can have for a company…even in less than a week!  It’s all about what “they think you are” and Jeff Whitaker, owner of the newly rebranded GatorGear, has recently come to understand the power of a brand and had these nice words to share with us…

“For over four years, we’d been grinding and pushing our business, hoping that our hard work would eventually lead to successful growth in our industry. We had no idea about the power of branding and marketing, and were seeing only marginal growth in our profits each year.  In the fall of 2009, we were introduced to Greenhouse Studio, and our lives have been forever changed.  The new website and marketing campaigns have been remarkable, and within one week of the launch of our new brand we experienced more customer traffic and response in one day than in the previous 3 months!  We are going to be forced to go out and hire a couple new employees to handle the workload that has come in since we went live.

There are numerous tangible statistics that reflect the positive effect Greenhouse has had…sales and exposure have soared.  But what has truly resonated from our experience with Greenhouse is the education they provided us regarding how to give our company a focus and a direction.  Most importantly, Kat, Spencer, Greg and the gang made us feel like the success of our custom headwear business was at the top of their agenda every day.”

And if you need some awesome new, customized hats…check out gghats.com!  You’ll see some sweet lookin’ Greenhouse Studio ones around town soon.

Cheers from Greenhouse to your successes Jeff! 

Posted by Kat Casey

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