Value in an ethical sense means the degree of importance. What I’ve known, yet been learning over and over again in our young agency practice, is the value of the value-add. The little things mean a lot and the big things pay the bills.
I love the little things, it’s what I enjoy about what I do, who I work with, and why I do it. We all share a similar philosophy and vision at the House, and I am seeing a grand return on investing in the value-adds to clients, colleagues and business partners.
Clearly you need and want to make money, but the opportunities continue to roll in, bigger and better, when you invest in the little things. Anything from an extra layout to a photo to just an extra thank you gesture or a pro bono project…the return is always well worth that value-add. Being an agency that does not model itself on the traditional hourly billing but rather fixed project billing, we are usually open ourselves (somewhat by design) to lots of opportunity for the extras on projects. It’s rewarding and makes what we do all the more fulfilling, and we continue to be profitable, healthy and longer term engaged with out clients.
I am confident in our work, but even more confident in our delivery of value. The high degree of importance we put on our delivery and relationships is what makes me love my job, love what we do and always remembering that ‘it’s all about the little things.’