Talagy - Rapid Brand Development
POSTED BY Kat Casey on June 9, 2009
3/28 – Greg and Kat roll into Starbucks (weird) and run into Derek and Amy, who say to us “we’ll be over in an hour…” - we are among the first to get the scoop and sworn to secrecy.
3/29 – Amy is leaving for the Caymans, Greenhouse is 1 of 4 people that know about the ATS development and we get an email titled “inspiration.” It was the vision for the brand colors that she had for Talagy and it was from a journal that she bought at Target.
3/30 – Derek is at Greenhouse for rapid brand development session.
4/1 – proposal sent and approved (thanks Amy).
4/2 – logo/initial brand presentation created.
4/5 – Amy back from vaca and the birth of the brand begins.
4/10 – everyone loves it and we move forward to strategy and execution with a May 11th launch date.
4/22 – Greg and I tee up all corporate identity print production. Biz cards to check stock, proposal covers to invoice stock…everything!
4/22 – over wine Kat plans, price and select all promotional items and gifts for launch (thanks Shannon).
5/1 – Kat is in Philadelphia at cousin’s wedding approving all Talagy proofs for promo items in a coffee shop.
5/3 – Kat and Amy engage PR help (thanks Heather).
5/4 – Kat gets all signage quotes – round 3 and finally finds a winner.
5/7 – we meet with signage vendor to perfect all internal and external signage, and approve all production costs.
5/8 – we move the launch date to June 1st.
5/9 – we add more delivery to the launch list.
5/15 – Greg and Kat are literally at an ink manufacturer matching the PMS of the accent/sand color to the Target book, because round one was too yellow.
5/18 – start approving production proofs.
5/19 – press check round one.
5/25 – Greg configures and designs the Intranet (named TIA).
5/29 – Greg and Kat go head down into the weekend for the launch and the brand is launched internally.
5/31 – Amy is with Kat & Greg at Greenhouse all day polishing – sales preso, internal docs, website and launch announcement. Then site goes live at midnight, Greg & Kat take a nap.
6/1 – Every Talagy employee around the country wears their Talagy polo – it’s internally declared National Talagy Day! Then, Talagy presents talent in action to the world – talagy.com.