So what is a brand, really?

The term originates from the act of burning a mark into something (or someone) to identify them as a possession, or a member of a group. Sound fun? You wait here and I’ll go heat up the iron ☺.  Lucky for you, there are no irons or fires anywhere near our desks.

A brand is not about logos, color schemes, websites, brochures or style guides – it’s much greater than that. These can all be a great reflection of your company, but who are you really? That’s the question that your brand should answer.
Lie down on a nice leather couch and ask yourself a few questions:

• What values do you want to convey?
• What kind of talent do you want to attract?
• What is your company culture like?
• How do you want people to feel when they walk into your place of business?
• What do you want people to think of when they interact with your company?

Okay you can get up from the couch now, we have work to do.

So how can a brand agency help?

Our job as a brand agency is to help you answer these questions and develop a solid and consistent message that accurately reflects your company.

Yes, we create logos, websites, and brochures, but we also help you communicate your brand through every interaction – product development, advertising, internal communication, sales processes, even how your receptionist answers your phone.

We LOVE to help companies who have a passion for what they are doing and a no-fail attitude. Companies with magnetic brands enjoy a loyal tribe of followers who will stick with you through thick or thin. Companies who know their brand and passionately evangelize it retain higher profit margins, dedicated employees who love their job, greater ROI on marketing investments and a competitive edge on their investments.

So, you want a logo or a brand?

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