A passion for who you are, what you stand for, what you do, how you do it and why you do it—that drive, pride and admiration you have for it all. Similar to baking a cake without the right ingredients, the outcome is inevitably that your cake just doesn’t taste the same and most likely just sucks. You need the right ingredients and adding passion to a brand is simply delicious.
As Greg and I were starting Greenhouse, mere months ago, the most encouraging thing to me before we even had one client, was how passionate we both were about investing ourselves and our talents into helping other (and hopefully many) companies grow. It’s our brand, mission, vision, core, and it permeates into everything we do. Passion was THE foundation of our brand, and we love the passion our clients have about theirs—the more passion the better. It’s an energy that is contagious and adds magnetism to your brand, culture and company. If you have passion and a good palette, then be sure to add and stir. Cheers!