Meeting 2: KapePur Team
POSTED BY Greg Wineman on December 2, 2009
How will Greenhouse help brand the finest cup of coffee in the world with a philanthropic purpose?
We had a great brain storming meeting the the KapePur leadership and the entire Greenhouse team to begin establishing the direction, tastes and tones of the KapePur brand. After hours of collaborative discussion and understanding of the KapePur experience, what the brand needs to emulate, how the company wants to be perceived and the driving purpose behind it all…Greenhouse is now well equipped to let lose on concepts and identity. We will reconvene in the coming weeks over some enamored Sam Adams to solidify direction and begin execution. Look for concepts coming soon and we’ll be collaborating with the design community for feedback along the way. Get your French Press ready…