Meeting 1: Cookie Momsters
POSTED BY Greg Wineman on November 23, 2009
Today we met with Lynn and Janice and identified the immediate and long-term needs to the Cookie Momsters relaunch. They have so much great traction already in Whole Foods and through their grass roots advocacy and we look forward to taking it all to a new level. We’ll be meeting with them again next week to roll-up our sleeves in our brand discovery session. Our top and initial deliverables in this first phase, outside of strategy, will be identity, packaging, website/social media, retail look & feel, advertisement campaign and collateral development. 1-2-3…next steps. We’ll have the discovery meeting with our whole team, then secondly we’ll present concepts and identity, and then a third meeting with all partners. Then Greenhouse executes towards launch. It’s exciting and we are privileged to help make Cookie Momsters bigger, better, stronger and ultimately everywhere. More to come next week.