Heart2Heart
POSTED BY Kat Casey on September 4, 2010
A brand, an initiative, and an experience.
Greenhouse was privileged to be asked by Mandarin Christian School to brand and launch their capital campaign, Prepare4Rain. Once the campaign was launched, and began seeing some grass roots success, the director came to us and said they had an opportunity to bring the former first lady Laura Bush to a fundraising event for their cause. At that time, things were still uncertain and a bit of a distant reality, but a week later the director circled back with us and said, “GO, she’s committed.”
We dove right into the project and piece by piece the H2H identity, invites, advertising, program, video, etc all began to come together. We were also asked by MCS to take all of the photos at the VIP reception with Laura Bush and the VIP sponsors, the biggest shoot of Spencer’s career (luckily her assistant was nice enough to capture a shot of the Greenhouse team). 
It’s a surreal experience to meet someone so iconic and historic to our country, such as the first lady, and one that very few have the opportunity to encounter. The most amazing part of it is to realize how human they are…from shaking her hand, to the one armed hug, to the appreciation she had for our team in taking care of the campaign and photos, to her speech…she’s experienced a life that is absolutely extraordinary, but still tells stories of being in her slippers and walking her dogs and her best friends she still has from elementary school, and then she shakes your hand she looks you right in the eye as if it was “nice to meet you too.” Always refreshing to me to realize no matter how big, famous, rich or iconic people can be in our world, it’s always nice when they are just genuine people.
Check out the great things that MCS are doing with the Prepare4Rain and Heart2Heart initiatives: prepare4rain.com/heart2heart.
Our congrats to Carmen, Karen and Dawn for a wildly successful event, and thank you for letting us be a part of it!