Creative Insights

So I’ve spent a good deal of time at the Mayo Clinic this week, and as I have been fascinated by my sister’s surgeon and the overall work they do at Mayo, I had a little epiphany about our business.

These surgeons are there to fix and help people that need to be better.  They spend years, almost a decade, studying medicine and best practices, and continually educating themselves on modern medicines for the most effective outcomes.  And I could go on and but at the end of the day they help people.  They do their absolute best job and engulf themselves in these procedures so that these patients have a chance at a positive outcome, literally by taking them apart and putting them back together. Once the surgeons have done their work they help nurture these patients back to a functional state, whatever that may be, and then guide them to a better life.  They then leave it in the hands of the patients to continue onwards with whatever quality of life they have been given. Again, it all depends on the situation, condition, patient and possibilities…but it’s their job and their calling.

We tend to get a lot of push back, hesitation and aversion to change, as we should, but really we are putting our best talents and expertise to help your company truly be better.All that being said, it made me reflect on what I do.  Of course I am not saving human lives, but I did find some analogous ties from my observations to our work at Greenhouse. We tend to get a lot of push back, hesitation and aversion to change, as we should, but really we are putting our best talents and expertise to help your company truly be better. We are here to help. That’s what we want, what we set out to do and that what we love to do. Discovering, taking apart, moving things around, repositioning, crafting, building, etc so that we can help you have a stronger and more effective brand. Everyone tends to be guarded about it, and they should be, just as if they were being told by a surgeon, “we are going to physically change your body, but trust me you’ll have a better life.” But it is rewarding to see a company be re-inspired, re-energized and better positioned for growth. So I guess for a minute I looked at us as creative surgeons, which was really kind of a cool and positive parallel.  We try to make a brand better and then we hand it off to our clients to have a more positive quality of life within their respective company and guide them along the way. It all kind of hit me this morning when my little sis called me after they changed out all of her lines/IVs just to tell me that she was pimpin her Greenhouse t-shirt I had brought to her last night. Represent kiddo, that’s awesome (I later snuck a pic in).

Thank you again Dr. Landmann, you have been truly amazing and inspiring, and have done wonders for my sister. I am forever grateful.

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