Brand Admired to Brand Expressed
POSTED BY Kat Casey on April 24, 2010
In our early discovery meetings with Peninsular we discussed brands admired, Carolyn, the president of Peninsular, had no hesitation to proclaim Chick-fil-A…
Little did she or Greenhouse know that we would get national coverage four months later and compared to the very brand she had on her hit list. Once our identity direction was approved we sketched up a “not sure if you’ll like this, but what do you think…” concept for a 3-D billboard. Instead of doing a series of them around the market, and with already having a landmark billboard at I-10 and I-95 corridor, we suggested to do one and really rock it. We met with Clear Channel to explore the likelihood that we could pull off our concept in Jacksonville. Once we lost the motion and smoke, we actually had a 3-D concept that we could bring to life. We worked with the guy that actually builds the 3-D Chick-fil-A cows (this is where it comes full circle), and a week after the unveiling, Peninsular has received national recognition for the innovative way they are expressing their brand.
Cheers Carolyn! Thanks for trusting us and investing in our creative napkin sketch.
Check out the article in PCT Magazine.
my children and i saw this drving through Jax last weekend…very cool. Kids loved it.